Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success Review

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Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success ReviewTo be honest, I'm not a big fan of Krispy Kreme's doughnuts. They're pretty average if you ask me. But I'm amazed at how this company has become such a cult icon. A friend told me that when a store opened by her home, people were camped out the night before waiting for the doors to open. What other doughnut shop can claim that? So I do respect the company's business sense. I bought this book to see how Krispy Kreme has been able to build such a great business. It was very interesting to read about the subtle and not-so-subtle techniques the company uses to get people in the door.Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success Overview

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