Baked In: Creating Products and Businesses That Market Themselves Review

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Baked In: Creating Products and Businesses That Market Themselves ReviewNo one reading "Baked In" should assume that Bogusky and Winsor are going to divulge all their marketing secrets, but there are definite golden nuggets in this well-conceived book. Simply put, Baked In encourages companies to remember one simple rule: your product, not your marketing, is your most effective tool. Their advice is clever and succinct, and at a slim 152 pages you won't suffer information overload at its completion. I am not a business person - hell, I didn't even think I was interested in advertising - but I read Baked In with a fascination that extends well beyond the reach of the industry itself.Baked In: Creating Products and Businesses That Market Themselves Overview

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Have a Crumby Book: A Collection of Wit and Whimsy from Cincinnati's Favorite Bakery Review

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Have a Crumby Book: A Collection of Wit and Whimsy from Cincinnati's Favorite Bakery ReviewWhat a deliciously delightful novelty of a book! WARNING: DO NOT read this book when you are hungry. I often found myself drooling on the pages of photographs of popular billboards depicting some of Busken Bakery's finest baked goods. Their appearance is absolutely mouthwatering! I do wish that I lived much closer to Cincinnati, now. I also wish that I could have had the pleasure of seeing some of these billboards in my travels; but alas, I have not.
There is just enough history of the Busken Bakery and its founders to familiarize yourself with the chain and give you a little background on the baking industry. It was interesting and educational. For instance, I know with 100% certainty that I could never be a baker, since I learned that they get up to go to work at 2:00 a.m.
But, again, the real treat here are the photos depicting the clever advertising slogans full of puns; and most importantly, the delectable baked goods themselves! I'm definitely ready for a trip to Cincinnati now. Oh, that won't be necessary--they have a website that offers shipping of their products.
I'm glad I received this colorful book with the funny name as part of the Goodreads Early Reads program; since I don't think I would otherwise have discovered it. It was a pleasant, quick read and should be especially delightful to those lucky people who have grown up with the Busken Bakery as part of their life. I would like to thank the author, publisher and Goodreads for this treat.Have a Crumby Book: A Collection of Wit and Whimsy from Cincinnati's Favorite Bakery Overview

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