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Cupcake Company ReviewDo NOT buy this book..what a rip off. ($25 for 1/4" worth of NOTHING!) Mostly what you will get is basic common sense in running any business..that they took and TRIED to apply to the cupcake business. I am a pastry chef with experience in the field and I can tell you the numbers DO NOT and WILL NOT add up. I actually went back to see when it was published.. the costs were so below reality. What a pathetic book.. this publisher obviously just takes a basic business concept and TRIES to make it apply to a business they know NOTHING about to sell books. I seriously could have written a better one myself with more pertinent information for success. Buy a good business plan software and you'll get more out of it. Business Plan Pro has a great set up they walk you through. I was looking for more detail (marketing, bookkeeping, etc..) in this book... only to find it just SKIMS the surface in any area. Equiptment costs are a joke.. so UNREALISTIC! No contact info for suppliers, etc.. useless! If your curious..skim it through in a bookstore.. and see for yourself. Don't waste your money. Might be good for a kindergartener wanting to sell cupcakes instead of lemonade from their front yard.Cupcake Company OverviewWant to learn more information about Cupcake Company?
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